Our client is a bus ticket aggregation company that allows its customers to compare prices and
reserve the bus trip suiting their preferences in Africa. For expansion purposes, the startup
needed to hire 45 sales reps that will offer the startup’s services to the leads and help them to
make good choices.
The suitable candidates should have experience as Sales Representatives with other ticket
aggregators that deal with any means of transportation. In addition to strong interpersonal skills
that include communication, negotiation, and problem-solving skills.
Rise to the Challenge
Numerous challenges accompanied this project, we had a challenge at every stage. The first
challenge we dealt with, at the moment of assigning us this project, was the degree of urgency of
the project had, hiring a large number of suitable candidates needed to be found within a short
period of time. Our Recruitment Specialists and Consultants are always hard workers, so it was
an opportunity to prove themselves in front of our client and go beyond the desired results.
Our sourcing process included many local job boards, portals, and online communities that
provided us with the perfect pool of candidates in 16 different African countries, the list
encompassed: Kenya, Congo, Burkina Faso, Ivory Coast, Uganda, Angola, Zambia, Tanzania, Ethiopia, Mozambique, Ethiopia, South Africa, Cameroon, Congo DR, Ghana, and Zimbabwe. The second challenge we faced was that most of the candidates are natively French speakers, not
English, this encouraged us to intensify our range of research to include fluent English speakers,
our good searching techniques and strategies made this challenge easier to overcome.
The third challenge was an external factor that appeared out of the blue. It’s related to the
infrastructure of Africa. Most of the areas, within our range of search, are developing countries
that have internet connections that are still not strong enough. Therefore, our team used
international phone calls to communicate with the candidate, as well as video calls for better
monitoring of the candidate’s interactions.
After delivering our shortlist, now, it’s time to start the negotiation process. The challenge here
was the limited package of remuneration the client had offered, which was not very satisfying in
some African markets due to the rising inflation rates. However, with our team’s resourcefulness
and excellent awareness of their candidates’ personalities, most of the candidates’ concerns were
Probation Period Success
Client Selection Rate
“We are blown away by the quality of the candidates they find.”
To check our client’s feedback, you can visit our profile on Clutch