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Senior Media Buyer

Full Time
Egypt
Posted 5 months ago

Our client BasmalaBeads is a leading high-end prayer bead brand, dedicated to providing exquisite and culturally significant prayer beads and accessories. BasmalaBeads is a fast-growing brand in the GCC and niche markets across the West. They are committed to enhancing the spiritual experience of their customers through their unique and handcrafted products. they are seeking a highly experienced Media Buyer with a deep understanding of e-commerce and a proven track record of running successful campaigns across various platforms.

Job Description

As our Senior Media Buyer, you will play a pivotal role in driving the success of the digital marketing campaigns.

Key Responsibilities:

  • Media Buying Expertise: Execute and manage media buying campaigns across platforms such as Facebook, Google (Display, Search, YouTube), TikTok, and Snapchat.
  • E-Commerce Focus: Leverage your extensive experience in e-commerce to optimize ad campaigns and drive sales for the products.
  • Analytical Skills: Utilize your strong background in analytics and attribution to track and measure campaign performance, making data-driven decisions for optimization.
  • GCC Market Expertise: Leverage your knowledge of the GCC market to tailor campaigns effectively to their target audience.
  • Technical Proficiency: Demonstrate strong technical expertise in bidding methods, campaign structures, and automation to maximize ROI.
  • AI and Machine Learning: Stay up-to-date with the latest advancements in machine learning and AI tools to leverage media buying platforms effectively.

Qualifications

To excel in this role, you should possess the following qualifications:

  • Extensive experience in media buying, with a focus on e-commerce.
  • Proven expertise in managing campaigns on Facebook, Google, TikTok, Snapchat, and other relevant platforms.
  • Strong analytical skills and experience in attribution modelling.
  • In-depth knowledge of the GCC market.
  • Technical proficiency in bidding methods, campaign structures, and automation.
  • Familiarity with the best practices for leveraging machine learning and AI tools in media buying.
  • Excellent communication and collaboration skills.

Additional Information

Please submit your resume and any supporting documents detailing your relevant experience and why you are the ideal candidate for this role.

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